Behavioural Insights for Better Decisions
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How Behavioural Science Can Improve Policy Design and Service Delivery
Overview
Behavioural insights use psychology, behavioural science, and economics to explain how people actually make decisions. They help public sector professionals design policies and services that work in practice, not just in theory.
This course shows how to apply behavioural insights to improve policy design, delivery, and outcomes across government, agencies, and public organisations.
You will learn how to reduce bias, improve engagement, and design more effective interventions based on real human behaviour.
Who is this course for?
For professionals working in:
- Policy, strategy, and programme roles
- Service delivery and operations
- Regulation and compliance
- Communications and engagement
- Leadership and decision-making roles
No prior behavioural science experience required.
What you will learn
- Apply behavioural insights to improve policy and service design
- Understand how people really make decisions
- Identify and reduce cognitive bias
- Improve engagement, compliance, and uptake
- Design more effective interventions and communications
Course Timing
| Time Zone | Start Time | Finish Time |
|---|---|---|
| Coordinated Universal Time (UTC) | 12:00 | 17:30 |
| Eastern Time (ET) | 08:00 | 13:30 |
| United Kingdom (UK) | 13:00 | 18:30 |
Currency & Pricing
Course fees are automatically displayed in your local currency during registration.
- Select your country in the registration form
- The system detects your region
- Prices are converted into your local currency automatically
- Exchange rates are updated dynamically at checkout
Need to pay by invoice? Once you have entered your details, you can select Pay by Invoice from the payment options.
Agenda
Session One: Introduction and Overview of Behavioural Insights in Policy
- Introduction to Day
- Brief overview – What are behavioural insights?
- What are the characteristics of excellent policy?
- Behavioural insights as policy options (e.g. EAST Framework)
- Behavioural insights that improve the policy design and implementation process
Break
Session Two: Framework and Methodology
- A framework for incorporating behavioural insights in policy development – three core phases
- Practical ways to coherently, consistently and systematically apply behavioural insights in policy work
- Policy team coherence – how to achieve this through behavioural and psychological insight
Break
Session Three: Incorporating Behavioural Insights Throughout the Policy Cycle
- How might policy options be narrowed by prevailing narratives and attitudes and political convictions?
- Examples of cognitive biases that impact before, during and after policy work has begun (e.g. biases of affinity, confirmation, conformity, culture, group-think, optimism, status quo, the first option etc.)
- Incorporating behavioural insights at each stage of the ROAMEF Policy Cycle, from design to delivery to evaluation.
Final Questions and Discussion
Close
About Your Trainer: Tony Cash
Expert training in policy making, strategy and better regulation for government Tony Cash is a public sector training specialist in policy development, strategy and regulatory best practice. He is a former UK civil servant with senior experience in government policy, strategy and internal capability development. He works with government organisations in the UK and internationally…